The story of Dolce

It began with a simple but powerful belief: when people feel cared for, confident, and inspired, they can become the best version of themselves.

In January 2022, founders Maya Al-Wattar and Shatu Shali brought that belief to life through Dolce Aesthetic Clinic — a modern destination for aesthetics, skin, laser, and wellness, created to combine trusted expertise with an elevated, deeply personal client experience.

From the beginning, Dolce was about more than treatments. It was about creating a place where every visit could become a moment of transformation — a moment to pause, reconnect, and leave feeling renewed.

As our community grew, so did our vision.

We launched Polished Salon to extend that feeling of confidence and self-care into beauty — with hair, nails, lashes, brows, and more, all delivered through the same commitment to quality and experience.

Then came Core Yoga & Pilates Studio, adding movement, strength, balance, and mindful wellness to the journey through Reformer Pilates, yoga, and purposeful practice.

Together, these three brands have become more than individual businesses. They have grown into one connected ecosystem built around the complete wellbeing experience:

Aesthetics. Beauty. Movement.

And now, that experience is entering its next chapter.

Introducing Dolce+

Dolce+ brings the entire experience together.

One app. Three brands. One connected community.

Through Dolce+, clients can discover services, book appointments and classes, earn loyalty points, unlock exclusive rewards and offers, and move seamlessly between Dolce, Polished, and Core.

It is more than a digital platform. It is the connection that brings every part of the Dolce experience closer to our clients — and creates new opportunities for our community to engage, return, and grow with us.

But this is only the beginning.

From Erbil to What’s Next

What began as one clinic in Erbil has evolved into a distinctive multi-brand concept with a clear purpose, a proven foundation, and the ambition to reach new communities.

We are now opening franchising and expansion opportunities for select partners who share our belief in elevated service, meaningful experiences, and the future of integrated beauty and wellness.

This is an opportunity to bring more than a business to a new market. It is an opportunity to bring a complete lifestyle destination — a place where people can invest in their appearance, wellbeing, confidence, and everyday quality of life.

Dolce Aesthetic Clinic.
Polished Salon.
Core Yoga & Pilates Studio.
Connected by Dolce+.

Built in Erbil. Shaped by our community. Ready to inspire what comes next.

Join us in bringing the Dolce experience to a new destination.